Powerful Copywriting Should Make You Feel something.
So, you have a vision. You’ve got your business plan all laid out. You know exactly who you want to serve. You’ve got a killer product, a website you’re in love with and enough enthusiasm to put any high school cheerleading squad to shame…
But when you sat down to write copy for your website, you realized you had no idea what to say or how to say it.
Maybe you have a clear vision of what you want to say, but once the time came to get the message out of your head and onto your website, you found yourself staring blankly at the screen, the cursor taunting you with its incessant blinking.
How do you say what you want to say in a way that reads more like a conversation with a human and less like a lengthy (albeit well researched) thesis?
You find yourself wondering, “How much does copywriting even matter? I have a great product, isn’t that enough?”
The short answer? No. It’s not enough.
Enter, your trusty copywriter.
Copywriting is about telling a story. It’s about starting conversations and creating meaningful connections with your audience. It’s about creating an environment that makes your clients and customers feel understood. Great copy makes you relatable and relatability sells.
People buy into your brand first, with their emotions and second with their wallet.
Why hire a copywriter?
I will research your audience, find where they’re hanging out, figure out what makes them tick and how to fit your brand into the spaces they already occupy.
I will work with you to clarify your messaging and maintain your unique voice.
Through written word, I will help you become relatable and convert your audience into valuable customers and advocates for your brand.
I will utilize SEO as I write, based on keyword research specific to your brand in order to give you the best shot at reaching your audience through organic web searches.