5 Must-Have Features for Your Coaching Website on Squarespace
As a coach, your website is one of the most powerful tools you have for attracting new clients and showcasing your expertise. A well-designed site on Squarespace can help you build trust, generate leads, and ultimately grow your business. But what features are essential for a coaching website that not only looks great but also converts visitors into clients?
Here are the 5 must-have features for your coaching website on Squarespace:
1. Clear and Compelling Homepage Message
Your homepage is your first chance to grab attention and make an impression. Visitors need to immediately understand who you are, what you do, and how you can help them.
Make sure your homepage includes:
A clear, bold headline that sums up what you offer.
A brief explanation of your coaching niche and the transformation you help clients achieve.
A call-to-action (CTA) button, like “Schedule Your Free Consultation” or “Join My Program,” that directs visitors to take the next step.
Tip: Use short, punchy copy that’s easy to read and avoid jargon. Your homepage should answer the question: “What can I expect to gain from working with this coach?”
2. Professional Photos of Yourself
Your coaching business is personal, and clients want to connect with you. Having professional photos on your website creates trust and builds a stronger connection with your audience. High-quality images of yourself should be featured prominently on your homepage, about page, and even on your blog posts.
Why it matters:
Professional photos convey confidence, credibility, and authenticity.
They help clients visualize who they’ll be working with, making it easier to build rapport even before your first consultation.
Tip: Invest in a professional photoshoot that captures you in action—whether that’s working with clients, speaking, or simply reflecting your personality.
3. Easy-to-Navigate Services Page
Your services page should clearly outline what you offer, how your coaching programs work, and how clients can benefit from them. Don’t overwhelm visitors with too much information—just the essentials to help them make a decision.
Include:
A breakdown of your coaching packages or programs, along with any pricing information or payment plans.
A simple explanation of how your coaching works (e.g., one-on-one sessions, group programs, or workshops).
A CTA to book a discovery call, download a free resource, or sign up for a program.
Tip: Use bullet points or short sections to make this page easy to scan, so potential clients can quickly find what they need.
4. Client Testimonials and Success Stories
Social proof is a powerful way to build credibility. Featuring testimonials from past clients or showcasing case studies of successful coaching experiences can help persuade potential clients to take the leap. Include quotes, before-and-after stories, or even video testimonials from clients who have benefited from your services.
What to include:
Testimonials with client names and, if possible, their photos to add authenticity.
Success stories that highlight the transformation clients experienced by working with you (e.g., increased confidence, achieved business goals, improved health).
A CTA after each testimonial, prompting visitors to schedule a session or learn more about your services.
Tip: Place testimonials throughout your website—in the homepage, services page, and even blog posts—to reinforce your credibility.
5. Mobile-Friendly and Fast-Loading Design
In today’s world, most website visitors are browsing from their smartphones or tablets. If your website isn’t optimized for mobile, you could lose potential clients before they even have a chance to explore your offerings.
Ensure your website is:
Mobile-responsive: Squarespace automatically adjusts your site’s layout for different screen sizes, but be sure to preview and tweak for an optimal mobile experience.
Fast-loading: Avoid using large images or videos that slow down your site’s performance. Slow-loading pages can frustrate visitors and lead to higher bounce rates.
Tip: Use tools like Google’s PageSpeed Insights to check your site’s speed and make necessary adjustments. Compress images using tools like TinyPNG to keep file sizes small without sacrificing quality.
Final Thoughts
Having a well-structured, user-friendly coaching website on Squarespace can make all the difference in attracting and converting clients. By incorporating these five must-have features—clear messaging, professional photos, an easy-to-navigate services page, powerful testimonials, and a mobile-friendly design—you'll ensure your site is both visually appealing and highly effective.
Need help building your coaching website on Squarespace? Contact me today for a free consultation on how I can help you create a professional, high-converting website that grows your coaching business!
